Psychographics

This section provides an overview of Psychographics.

An object containing the speaker's psychological attributes—values, beliefs, and interests—providing insight into motivations and ideological perspectives.

Overview

The Psychographics Object represents the speaker's psychological attributes, including values, beliefs, and interests. It provides insight into the speaker's motivations, ideologies, and areas of focus, which can influence their communication style and the way their messages resonate with different audience segments.

Applications

1) Coder's Perspective

Coders include the Psychographics Object within each Speaker Object to enrich the contextual data used in analyzing the speaker's communication and adjusting the Contextual Weight (CW) in the Persuasive Force calculation.

2) User's Perspective

Users can examine the speaker's psychographics to understand how their personal values and beliefs may shape their arguments and influence their persuasive strategies.

  • Speaker Object
  • Demographics Object
  • Contextual Weight (CW)
  • Topic Object
  • Audience Psychographics

Contextual Weight