Demographics

This section provides an overview of Demographics.

An object containing statistical characteristics of the speaker, such as age range, gender, ethnicity, and location, providing context about their background and potential audience perceptions.

Overview

The Demographics Object encapsulates the statistical characteristics of the speaker's population group, including age range, gender, ethnicity, and location. This information provides context about the speaker's background, which may influence their perspectives and how different audience segments perceive them. It aids in tailoring analysis and understanding the demographic factors that can affect communication and persuasion.

Applications

1) Coder's Perspective

Coders include the Demographics Object within each Speaker Object to provide data that can influence Contextual Weights (CW) and demographic-specific analysis in the Persuasive Force calculation.

2) User's Perspective

Users can view demographic information to understand how the speaker's background may relate to their viewpoints and how it might resonate with various audience demographics.

  • Speaker Object
  • Psychographics Object
  • Contextual Weight (CW)
  • Audience Demographics
  • Turn Object

Contextual Weight