Ethos

This section provides an overview of Ethos.

The ethical appeal or credibility of the speaker, including trustworthiness, expertise, and authority, affecting their persuasiveness and audience confidence.

Overview

Ethos refers to the ethical appeal or credibility of the speaker, encompassing attributes like trustworthiness, expertise, and authority. In rhetorical analysis, ethos assesses how the speaker's character and reputation contribute to their persuasiveness. A strong ethos enhances the audience's confidence in the speaker's arguments and increases the effectiveness of their communication.

Applications

1) Coder's Perspective

Coders evaluate ethos by analyzing elements such as the speaker's credentials, use of credible references, and demonstration of knowledge, integrating this assessment into the Appeal Score and Persuasion Coefficient (PC).

2) User's Perspective

Users can assess the speaker's ethos to determine how credible and trustworthy they find the speaker, influencing their acceptance of the arguments presented.

  • Speaker Object
  • Appeal Score
  • Claim Object
  • Reference Object
  • PersuasiveForce Object

Appeal Score Persuasive Coefficient